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Branding

Don’t P*** On My Leg

...then tell me it's raining. Familiar with this one? I can remember the first time I heard this expression - my high school baseball Coach decided we all needed a proper ripping, and as he was expressing his displeasure, one [...]

Special Sauce

One of my prouder childhood achievements was beating the 30-second BigMac “challenge” as a 9-year old in desperate need of a promotional “Hamburglar” glass. Dad took me into the local McDonald’s, I took a few calming breaths, then wove a [...]

Baby Got Back

What about your back-end? Excuse ME????!? No, not that back-end, I'm talking marketing life-cycle back-end. Think in terms of your product and services - how do you continue to promote and differentiate a brand that is way past the honeymoon [...]